This HMV poster which featured in an issue of MOJO mag is something I based a lot of my ideas on. The HMV logo in the top right-hand corner is to identify the advertiser so that the reader knows what they are looking at and why. The font used (MS Sans Serif) is HMV's signature font, which is used throughout and makes the poster look tidy and organised. They only use their theme colours of blue, black, white and pink to advertise the artists, which is another factor which helps the reader identify who the advertiser is, (apart from the CD cover image in the bottom right hand part of the poster, which is done so that people are able to recognise the CD easily in the shops).They include their singature saying 'HMV get closer' to keep with the theme.
The lyrics of one of the artists songs are included, this may be to let the audience into what they would be buying.
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